Don’t tell Parlux Fragrances that celebrity scents are a fading star in the fragrance industry. The company has already inked major deals with stars such as Paris Hilton, Nicole Miller and Jessica Simpson. But this week, Parlux entered into a unique licensing agreement with Shawn “Jay-Z” Carter, Rihanna and Kanye West. Instead of receiving cash from licensing royalties, the stars will get royalties and profit sharing in the fragrance brands they launch. Moreover, through their own c...